PureBasics
  • Maximum Comfort
  • Hypoallergenic
  • Leak-proof Technology

1. Patent Protected
GreenCore-Dry Technology™

11 layer chlorine-free absorbent core for fast absorption and up to 12 hours of dry protection

2. Hypoallergenic, Eco-Friendly Pulp

0% Chlorine, DEHP, Phthalates, Heavy Metals, Asbestos, Fragrance, Fluorescence, Lignin

3. Extra High Elastic Waistband

Reduce blowouts and protect delicate skin with
our extra high elastic waistband.

What does 100% TCF mean?
And does it really matter?

Our diapers are made with 100% Totally Chlorine Free (TCF) pulp.

No chlorine, no toxins—just pure, uncompromised comfort for your baby’s delicate skin.

Because when it comes to safety, we believe only the best will do.

TCF Certificate

Softer Than Ever Before!
Cloud-like comfort for precious bums.

We heard you, and now we've taken softness to a whole new level.

Give your little one diapers that are cloud-like
to the touch and gentle enough for even the most delicate newborn skin.

Comfort-Stretch Elastic


A comfortable fit that won't leave
red marks or irritate baby's skin.

Protective High-Waisted Diapers


Cotton sheets with yarn cuff to ensure that the diaper
is comfortable for babies while providing best and secure fit.

Super Soft, Plush Comfort


Comfort that you can see, touch, and trust. A whole
new level of softness your little ones will love.

Super Length Triple-Leak Guard


With double barrier cuffs for advanced leak protection
and a wicking layer to pull moisture away from the skin.

Super Slim 1mm Design


A great fit that allows for greater flexibility and freedom
of movement, ensuring that active little ones are comfortable.

The Most Absorbent & Effective Lock-in Diaper in the Market!
Quick-drying comfort for your baby.

Powerfully Absorbent


Holds over 30X its weight in liquid.

Even Absorption


Quilted breathable cotton liner for even distribution
of moisture.

Fast-Dry Surface


Diaper technology that pulls moisture aware rapidly,
keeping the diaper's surface dry even under pressure.

Wetness Indicator


Colour change means it’s time for a diaper
change!

Superior Absorbency


Infused with Japanese SAP (Super Absorbent Polymer) technology
that can hold up to 1.7 litres of liquid!

Only the Safest for Your Little One!
We are Dermatest Clinically & Sensitive Skin Tested,
Halal & OEKO-Tex® Standard 100 certified.

100% Totally Chlorine Free


SGS Lab Certified on All 11 Layers of our Diapers.

12-Hours Dry Tech


Stays dry and fresh for up to 12 hours with our moisture
lock-in patented technology.

Dermatest Sensitive-Skin Certified


Scientifically tested for allergic reactions in sensitive skin individuals.

Halal Certified


The only Halal Certified Diapers in the market.

OEKO-Tex® Standard 100 Certified


Tested for any harmful substances and is safe for human health.

We're committed to partnering with parents,
delivering great products for you every step of the
way as your little ones grow.

Comparing PureBasics with the average specifications* of Brand H and P

4x

more stretch

180%

more liquid capacity

2mm

thick only

30x

times more absorbent

*Based on readily available market information such as packaging and website

Available In 2 Ways

Tape

Pull Up

Sourced from the Finest

Germany

Latex & Toxic-free adhesive

Finland

100% Chlorine-free pulp from PEFC & FSC certified forestry

Japan Tech, Made in Korea

Hot air technology super top sheet & back sheet

Korea

Premium elastic yarn

Explore PureBasics

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Save up to 82%
Applecrumby® PureBasics 10s (5 packs) RM30.00 RM172.50
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Save up to 45%
Applecrumby® PureBasics Mega (4 packs) RM100.00 RM183.60
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Save 60%
Applecrumby® PureBasics™ Mega (12 Packs) RM350.00 RM895.80
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